At the heart of Bon'ee is Minhwa, which translates to "painting of the people" in Korean. This traditional folk art was often created anonymously by ordinary people. This aspect reflects a sense of equality, which was particularly significant in the hierarchical society of the late Joseon era.

Minhwa offered a new way of telling narratives, providing a space where everyday people could depict their lives, dreams, and hopes. It's this spirit of inclusion and beauty in simplicity that inspired Bon'ee's designs. 

Symbolism is woven deeply into Minhwa. Tigers represent power and protection, while magpies are symbols of the common people. Turtles, revered for their long lifespan and connection to both land and water, symbolize sacred journeys. With these rich meanings, Minhwa conveys blessings, prosperity, and good wishes through its vibrant depictions of everyday life. In Korean culture, gifting or displaying Minhwa is a way of inviting good fortune into one's home.

Each item is not just a product but a piece of art and culture, infused with the blessings of prosperity, longevity, and protection that we hope to share with you and your loved ones.